THE SITUATION AND ITS HISTORY
Human beings in accordance to Aristotle are interpersonal animal. In this regard, it is not challenging to comprehend so why social networking sites today have taken above the scene in the internet world. The success of online communities is due to the amount of people living away from the persons they loved, those people that they can once regularly interact with or those people that could love to communicate and keep track with people that they can know that are certainly not virtually around. This kept everyone in touch with the people which are not virtually about, as well as people that you discover every day. This kind of works with a straightforward update about what is going on utilized to and content it in the site. Jones (2011)
Moreover, the success of these websites has also fascinated internet marketers to use these online communities to advertise and market their very own product through these online communities. The number of persons connected to others has increased the sales of those marketers as a result of speed and just how the information has traveled from person to a different. The relation of each person to another provides a great result for passing the information. But today, there is an outstanding tool which will help internet marketers be successful with the aid of social media sites, facebook fan page. Howard, P. D., & Roberts, S., Eds. (2004)
Aside from that, technology is the other primary driver of globalization. Developments in information technology, in particular, have dramatically changed economic life. Information technology have offered all sorts of individual economic celebrities вЂ“ customers, investors, businesses вЂ“ useful new equipment for determining and seeking economic possibilities, including more quickly and more knowledgeable analyses of economic tendencies around the world, easy transfers of assets and collaboration with far-flung associates. Internet is one of the most widely used technologies nowadays. The introduction of Representational Point out Transfer (REST) API, cause the development of online communities like fb, twitter and myspace. Social networking sites such as facebook and increase in numbers has become the get together lines of this young hundred years. They are welcoming and challenging and a powerful connection tool. Understanding how to use them properly for marketing can raise the business account (Levinson, 2011).
Levinson (2011); further add that technology is currently in the process of revolutionizing small business, enabling a large number of small business owners to dream fresh dreams and then attain all of them in surprisingly brief time periods. In this regard, business ventures could act big and they were able to reach their very own target market without spending too much.
Griffith (2011); further more claimed that technology hasn't only evened out the organization playing discipline, since technology also taken out the " dome from the top and opened the whole planet to the entrepreneurвЂќ. Online, that practitioner of totally free enterprise may connect plan allies and customers any place in the community and anywhere in the world. That small company owner has found that virtual is a state of mind which it really means " connected" for technology makes team-work easier than ever likely.
In this regard, social networking sites primarily designed to connect with people became a significant tool of websites marketing. Online marketing involves mailing, posting sees at discussion boards, engaging in talks, accomplishing exploration, gathering market data and having a website.
Different goods including magnificence or makeup products products were marketed through internet marketing, specifically through the use of social media. In line with this kind of, it is imperative to study how the target market of different companies and enterprises acts on the marketing of the stated products on the net. Moreover, the researcher became very desperate to identify the perception from the...
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