Axe Manufacturer Universal Oil
New Product Range
Oke Wei Qian, StarrWong Shiying, CelineCheng May HungYim Yoke Ngoh, CherylTan Chun LinLow Wei Min BenjaminJordan Chew Yi Wen6B/12
Table of Articles
1 . 0 Executive Summary2
2 . 0 Situational Analysis3
2 . one particular Market Summary3
2 . two Market Analysis3 - four
2 . a few Competition Analysis4 - 5
2 . 5 Product Offering5 - six
2 . a few SWOT Analysis6 - 9
2 . six Keys to Success10 - 11
installment payments on your 7 Crucial Issues11
several. 0 Industry Strategy12
3. 1 Mission12
3. two Marketing objectives12 - 13
3. three or more Financial objectives13
3. 5 Target Market13 - 16
3. your five Positioning14 - 15
several. 6 Strategies15
3. six Marketing Mix15 - 18
4. 0 Financials19
5. 1 Breakeven Analysis19
some. 2 Revenue Forecast20 -- 21
5. 3 Advertising Expenses Budget21
5. zero Control22
five. 1 Implementation22
5. two Contingency Plan23 - twenty-four
6. 0 Conclusion24
7. 0 Bibliography25 - 27
1 . zero Executive Overview
With a history of more than 70 years, Axe brand common oil, a subsidiary company of Leung Kai Fook Group has been known to be one of the most popular leading medicated oil company among consumers who seek for ailment treatment. The brand, containing its own factories, located at Singapore, Malaysia and China and tiawan produces and exports over millions of dollars' worth of Axe essential oil to the Central East, Africa and Cina annually (Leung Kai Fook Medical Business, 2012). Easily identified by simply its unique logo, Axe oil has created a strong manufacturer positioning in the consumer's brain. The brand offers a range of goods that includes Axe brand general oil, Axe brand crimson flower oil and Axe brand boire and Platinum metal cured oil. Every single product is designed and created for a particular purpose. For example, the key product, Responsable brand widespread oil is created using a one of a kind blend of eucalyptus, menthol, camphor and other vital oils sucked from a variety of botanica to treatment giddiness, headaches, travel sickness, stomach-ache, bug bites and other minor illnesses. In this record, a new suggested marketing cover Axe oil is designed to reach out to younger potential consumers including the Generation Y through the cool product line, Eau de Tranquille. The promoting plan is going to reveal the detailed research and targets of the new product line with careful concerns of every aspect.
2 . 0 Situational Evaluation
2 . one particular Market Overview
Axe company universal petrol; a subsidiary brand of Leung Kai Fook Group that produces and markets several of their iconic cured products and was one of the first Singapore medicated petrol producer to have ISO-9002 certification (Leung Kai Fook Medical Company, 2012). The products happen to be distributed more than 40 countries around the world and sold in various Chinese cured hall and convenience stores that help in marketing the brand in both the worldwide and local marketplace. Demographic
Users of Axe brand universal oil are generally the baby boomers and era Jones and later generation Times adults. This can be so as it is just a popular exterior application treatment for people with health issues such as headache, stomach-ache, giddiness, insect bites and other small ailments. Adults would use the product about children with related health conditions.
Responsable brand common oil goals on consumers who are survivors. This kind of group is generally concerned with security and safety and they tend to be manufacturer loyal and purchase discounted goods. Makers, proven to purchase basic products will be another concentrate on group of Responsable oil.
2 . a couple of Market Evaluation
Throughout the actual years, Responsable oil has become based on a marketing plan that believes in keeping a small earnings margin but focusing on market growth. In the recent years, Axe oil truly does foresees an increasing market in countries including Vietnam, Myanmar, South Africa, Ceylon (veraltet), Cambodia, Israel and Poultry. At the same time, it absolutely was identified that Singapore gets the excellent possibility to become the leading destination for searching in Asia and one of...
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