SON HALI SUNUM Dissertation




Nike vision is usually enhance sociable and environmental performance in the company and provide chain, therefore improving the lives of individuals making generally there product, this strives to get global leader in sporting goods sector. MISSION

We are innovation and design leaders who seek to help athletes of all skill levels accomplish peak performance with every item we provide market. We are consumer focused and therefore we continuously improve the quality, appear, feel, and image of each of our products and each of our organizational constructions to match and exceed client expectations and provide them with the greatest value. Were a global organization that is socially and environmentally responsible, that embraces creativeness and diversity, and is financially worthwhile for the employees and shareholders. Were dedicated to constantly delivering spectacular financial results.



Worldwide presence in 200 countries

Huge of production



Basketball and so forth

Focus on overall performance development and technology advancement

Sponsorship to several sports and events just like Olympics, Streetball, Soccer, Tennis games etc . Brand reputation in achieving sports activities performance goods

Largest market share in Europe


Limited exposure to U. S i9000 market

Limited finances allocation to advertisement

Few influential athletes in Brand Delegate portfolio

Poor Ad firm

Poor customer satisfaction


Has a great opportunity to grow international marketplace

Retail store


Confident and increasing market tendencies can enhance through the successful advertising ( for technology driven products) Increase endorsement programs

Tie up with local market player to increase the sale-volume


Adisas larger competitor Nike has a greater business and using a big spending budget in marketing activity. The newly given birth to several brands like New Balance, Reebok, KITTEN, GAP has increase their advertising budget in recent years. Quantity of opponents increasing daily.

Global Overall economy.



-Law changes concerning products


-Most businesses on the web and off understand the effect of " living through the downturn” like credit crunch, recession -Monitoring cash flow and even more importantly income is crucial to be successful Social Effects

Social awareness of the world's environmental needs affects the products that lots of people buy. Exactly where possible, they should advertise on the internet social networks that are attractive to their very own target audience.


-Technology that was once expensive can now be very cheap. That's why Adidas should certainly invest even more in promotion over internet and in it can e-commerce. POLITICAL

Adidas policy is to control and screen hazardous substance to protect human healthand ecologically one of those is to eliminate PVC making progress in finding substitutes like polyurethane material, ethyl, vinyl fabric, silicones thermosoftening plastic rubber. Nike also provide workout sessions on job standarts and HR devices, health and safeties important for the corporation. Establishing clubs to manage and monitor SARS inAsia factory, washing channels, disinfectant units. Finally Adidas protects and supports the rights of its staff by following all of the current employment laws.


As a international company adidas helps countries to decrease lack of employment by increasing every year the amount of employees. The Industrial Production Development Rate in Germany was 1% in 2001 -2003, 2004 turn into 1 . seven percent. Adidas can be described as reason of the increase because of the big sponsorship in 2005 Olympic Games. As exporting to Europe is usually not too expensive when it was before, Europe since 2002 has any money (euro) as well as the borders aren't so limited. Labor wage is high in Australia and France but not therefore expensive in China ( Suzhou). Because of this , that most of factories positioned in Asia. CULTURAL

Nike products declare in any increase, age, religion and lifestyle, always in trend with...

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